Transparent Joins OTA Insight

In a transformative moment for the accommodations data sector, we’re excited to announce that Transparent has been acquired by OTA Insight, the global leader in cloud-based hospitality business intelligence, serving over 55,000 hotels and other hospitality partners.

The combination of OTA Insight & Transparent will create the world's first platform that delivers powerful data and analytics to optimize commercial decision making across both the hotel and short-term rental industries.

Our Story

Over the past 6 years, Transparent has evolved from an idea to the leading short-term rental data source for professionals of the hospitality industry. Our technology aggregates data from more than 35 million listings and aggregates millions of reservations to deliver unique insights into ever growing vacation rental markets. Our team has thrived in the industry for a simple reason: we have focused on delivering the best services to our clients to inform their decisions with best-quality short-term rental data.

About OTA Insight

OTA Insight empowers hoteliers to deliver smarter revenue, distribution and marketing outcomes through its market-leading suite of cloud-based business intelligence solutions including Rate Insight, Market Insight, Revenue Insight and Parity Insight. In November 2021, OTA Insight announced an $80M funding round led by Spectrum Equity to fuel growth.

“Distributional channels are converging, with OTAs offering both hotel and short term rental accommodation, while the lines are starting to blur between accommodation providers with hotel chains rapidly expanding their short term rental portfolios” says Sean Fitzpatrick, CEO of OTA Insight. "We’re delighted to join forces with Pierre and the incredibly talented Transparent team to help meet the needs of a fast changing industry."

Building A Unique Category Leader

With the convergence of hotels and vacation rentals in distribution channels, connectivity platforms and technology in general, we feel that the combination of our business with OTA Insight will position us as a unique market leader in hospitality data.

With both businesses growing fast and in the light of a strong cultural, technological and product fit, this exciting partnership feels the natural next step.

What Comes Next

Transparent will continue operating under its own brand and this acquisition will allow the company to solidify its position as market leader through the acumen of OTA Insight as a scale up company. This marriage positions us to elevate our provisions and accelerate our shared vision, bringing a great outcome for our customers and teams. Over the coming months, our 2 teams' joint experiences and access to data will allow us to deliver exciting developments to our products and services.

We thank all of our customers and partners for their continued support - without them, this would not be possible.

Pierre Becerril, CEO & the Transparent Team

Learn more

Transparent joins OTA Insight