· Identify the relative strengths of the main OTAs in your market.
· Prioritize your distribution through monitoring demand & occupancy across Airbnb, Vrbo & Booking.com.
· Understand pricing, both historical and over the next year, on the main OTAs to ensure rates are tailored to each demographic.
· Tailor listings to channel demographic by assessing reviews, supply and fees.
· Assess platforms by segment to ensure every type of property is listed optimally.