Who’s Who of the Vacation Rental World 2021: Diversity remains & technology adoption is prioritized

Short term rentals worldwide are learning how to survive and thrive in this new climate. James Burrows, CEO of Rentals United has stepped into our blog to explain how different vacation rental software & services can fuel this progress. Introducing the Who’s Who of the Vacation Rental World 2021.

The challenges of 2020 threw the vacation rental world into a whirlwind from which it is still recovering. However, this last year has confirmed that the industry is resilient and adaptable, even under extreme circumstances.    

Property managers around the world have been able to keep their businesses afloat during the pandemic by adapting to travel restrictions as well as changing traveller needs. The ability to shift lengths of stay and move into mid and longer-term markets has also helped. 

Domestic Tourism

With opportunities starting to present themselves once more due to the increased demand in domestic travel, property managers in many different parts of the world can now see the way forward more clearly. 

This graph by Rentals United compares by country the percentage of domestic travel from 2019 to 2021. In all these major countries across the globe, the increase in domestic travel is significant compared to two years ago before the pandemic.

(Source: How to Target and Convert Domestic Travellers, Rentals United)

The industry as a whole has been able to weather the storm. Many of the startups that support the ecosystem have survived the pandemic and continue to provide innovative solutions to the challenges property managers face.  

The slowdown of business has given property managers an opportunity to reassess their vacation rental software and technology and third-party support needs, thereby supporting these startups.

Rentals United celebrates all these companies that complement, support, and make up the vacation rental ecosystem with their biggest publication of the year, now in its sixth edition, the Who’s Who of the Vacation Rental World 2021. This publication has proven to be an essential resource for the industry over the years, witnessing how it has grown and evolved, and exemplifies how businesses support and rely on each other to ultimately benefit the modern traveller.

Who’s Who of the Vacation Rental World 2021: Vacation Rental Software

Who’s Who of the Vacation Rental World 2021:
Technology Adoption

The vacation rental world is diverse and varied. It’s fragmented between providers of different sizes, from large property management systems (PMSs) to small startups providing next-gen automation tools and everything in between.

In terms of technology adoption, Transparent has found that channel managers and PMSs are the most widely used, followed by keyless entry and guest management tools.

Who’s Who of the Vacation Rental World 2021:
Property Management Systems

As vacation rental software goes, partnering with a PMS is a top necessity for property managers. There are many different factors to consider when choosing a PMS, one being that the PMS should seamlessly integrate with the rest of the tech stack. If companies want to save time by creating efficient workflows, the PMS should directly connect with at least the channel manager,  housekeeping app and guest management platform. 

(Source:  The Global Short-Term Rental Tech Report 2020, Rentals United)

Who’s Who of the Vacation Rental World 2021:
Channel Managers

The adoption rate of channel managers varies by the number of units a property management company has in their portfolio. Companies managing 10 or more units show a significantly higher rate of adoption than those with 2-9 listings. 

Channel managers support property managers in improving their marketing strategies through diversification. They enable them to expand their visibility and reach more diverse customer segments. Today, property managers need to be agile and creative when it comes to distribution – for example, by attracting customers to niche outdoor markets, which are still trending up. 

Furthermore, property managers can no longer rely on one or two channels to generate all of their bookings. While price optimization to maximize revenue is crucial, this must be matched with length of stay manipulation to maximize opportunities. 

Large OTAs get a large portion of their inventory from B2B channel management partners like Rentals United. As a result, they’re constantly adding new conversions tools and making them available to software-connected property managers through API. 

That’s why unified and regularly updated channel management APIs are critical in 2021 for short-term rental property management companies looking to grow. Their choice in vacation rental channel manager will determine the sophistication of their distribution strategies and their ability to rank higher on booking channels.

The 2021 Edition of The Who’s Who of the Vacation Rental World

With the current virus mutations, continued lockdowns, and slow vaccine rollouts, the industry still faces a lot of uncertainty.  But as time has told, vacation rental companies will weather this period of calamity and flourish again once travel has resumed.

The Who’s Who of the Vacation Rental World is the comprehensive guide to the industry and celebrates its expansiveness and innovation. It’s the most complete guide ever published, with more than 200 providers including channel managers, chatbots, check-in apps, data solutions, home automation devices and much more.

To download the 2021 edition of the Who’s Who of the Vacation Rental World, click here.

About Rentals United

Rentals United is the market-leading enterprise channel management solution in the short-term rental industry. The Rentals United network consists of advanced connections to the big OTAs and top-performing niche sites to help businesses master marketing and gain competitive advantage. With a team of 100 people and 4 offices in Europe and the USA, the company prides itself on helping the largest property managers worldwide with their growth strategies.  

As a trusted knowledge resource for the short-term rental industry, Rentals United is The Channel Manager.

If you’d like to know more about Rentals United, visit rentalsunited.com.

Rentals United contact: Koca Wen – Press Relations
press@rentalsunited.com +34-935-415-867

About Transparent

To learn more about the vacation rental data dashboard fuelling property managers worldwide, or try our free global dashboard, click below: