Transparent acquired by OTA Insight, forming first platform to serve both hotels & short term rentals

In a transformative moment for the accommodations data sector, we’re excited to announce that Transparent has been acquired by OTA Insight, the global leader in cloud-based hospitality business intelligence, serving over 55,000 hotels and other hospitality partners.

Transparent’s story

Over the past 6 years, Transparent has evolved from an idea to the leading short-term rental data source for hospitality professionals. Our technology aggregates data from more than 35 million listings and aggregates millions of reservations to deliver unique insights into ever growing vacation rental markets. Covering 4 OTAs and providing solutions for property managers, destinations, hotels and industry partners, our team has thrived in the industry for a simple reason: we have focused on delivering the best services to our clients to inform their decisions with best-quality short-term rental data. 

Our recent strong growth, coupled with positive strides with our new Transparent BI solution, positioned us for this game-changing acquisition.

About OTA Insight

OTA Insight empowers hoteliers to deliver smarter revenue, distribution and marketing outcomes through its market-leading suite of cloud-based business intelligence solutions including Rate Insight, Market Insight, Revenue Insight and Parity Insight. In November 2021, OTA Insight announced an $80M funding round led by Spectrum Equity to fuel growth.

“Distributional channels are converging, with OTAs offering both hotel and short term rental accommodation, while the lines are starting to blur between accommodation providers with hotel chains rapidly expanding their short term rental portfolios” says Sean Fitzpatrick, CEO of OTA Insight.  “We’re delighted to join forces with Pierre and the incredibly talented Transparent team to help meet the needs of a fast changing industry.”

Transparent acquired by OTA Insight building a unique category leader

With the convergence of hotels and vacation rentals in distribution channels, connectivity platforms and technology in general, we feel that the combination of our business with OTA Insight would position us as a unique market leader in hospitality data.

With both businesses growing fast and in the light of a strong cultural, technological and product fit, this exciting partnership feels the natural next step. Combining our ambitions, technologies and regard in our respective fields brings a transformative moment for both companies, and for hospitality data provision.

Transparent acquired by OTA Insight: what comes next?

Transparent will continue operating under its own brand and this acquisition will allow the company to solidify its position as market leader through the acumen of OTA Insight as a scale up company.

“Transparent’s high-quality data is the fuel that has enabled thousands of customers to make smarter pricing, distribution and investment decisions, ” said Pierre Becerill, co-founder and CEO of Transparent. “With the increased levels of convergence of hotels and vacation rentals, we believe that the combined Transparent and OTA Insight teams will help to consolidate our position as a market leader. Today, we are proud to join the OTA Insight team. We have a lot of synergies to build on, which will ultimately benefit our customers, teams and investors as we continue to scale and grow.”

We’d like to thank all of our customers and partners for their continued support – without you, this would not have been possible. You can continue to rely on your Transparent products and services; there are no logistical changes or actions for you to worry about, but we have reached out by email and you can of course contact your customer success contact if you have any questions or concerns.

This marriage positions us to elevate our provisions and accelerate our shared vision, bringing a great outcome for our customers and teams. Over the coming months, our joint experiences and access to data will allow us to deliver exciting developments to our products and services.

You can check out Transparent or OTA Insight products and how they help you here:

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