DMO website performance is an important gauge for tourism organisations. As online presence becomes increasingly pivotal, Destinations need to understand their traffic as an indicator for performance and growth.
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Airbnb’s vision of ‘belonging anywhere’ has captured the imagination and custom of millions. With brand so critical in a travel industry dominated by Google, a question surrounding the Airbnb IPO is: just how powerful is the Airbnb brand? Moreover, can it retain and attract yet more consumers to continue to grow in the face of changing demand and competition?