In Q1, our tracked continents registered positive vacation rental reservations with respect to pre-covid levels for the first time. The headline: short-term rental demand has exceeded pre-pandemic levels. We wipe the slate clean to look at demand trends facing vacation rental property managers in 2022. To mark this moment, we have launched a brand new vacation rental data tracker. It’s a free resource, where you can explore more of the insights below.
Vacation rentals are primed for another golden age, and supply can tell the story. We take a look at the vacation rental supply evolution we’ve tracked in top cities from January 2019 to November 2021, including the pandemic. We also analyse the impact of regulations on inventory in those cities under most regulatory pressure.
Over the past 3 years, growth in vacation rental rooms has been equivalent to all the existing hotel rooms in Italy, France, Spain & Germany combined. Now, as travel trends mould to post-pandemic reality and vacation rentals appear primed for even greater growth, we’ve built a ‘Vacation Rental Map of the World’. The report takes you through current industry trends, including supply, rates, occupancy & professionalisation.
Airbnb has positioned and acquitted itself as THE alternative to hotels. Synonymous though it is with vacation rentals, Airbnb faces competition from big budget companies. While the biggest threat to Airbnb’s revenue is a fall in reservations, the most likely driver of this scenario is competition. The strength of Airbnb’s competitors therefore carries big weight in the forthcoming Airbnb IPO.
Airbnb’s vision of ‘belonging anywhere’ has captured the imagination and custom of millions. With brand so critical in a travel industry dominated by Google, a question surrounding the Airbnb IPO is: just how powerful is the Airbnb brand? Moreover, can it retain and attract yet more consumers to continue to grow in the face of changing demand and competition?
Transparent’s vacation rental data empowers the industry and beyond. Our Smart Rental Pro dashboard boosts property manager rates and revenue up to 25% with data insights to optimize strategy.
Now our free Smart Rental account brings the power of our data to everyone. Try it at seetransparent.com/dashboard