Identify vacation rental performance problems early, valuate internal STR performance to motivate your team, and utilize year over year metrics to quantify listing performance
STR rates during Christmas and New Year’s Eve: Recovering numbers
After researching short-term rental occupancy on the books and advertised daily rates for these holiday periods, we find that overall, both STR occupancy and rates during Christmas and New Year’s Eve are surpassing pre-pandemic levels in most key markets.
Vacation rental distribution: How Airbnb, Vrbo & Booking.com OTAs compare
This article dives into how Airbnb, Vrbo & Booking.com OTAs compare, and what it all means for vacation rental distribution.
OTA performance through the recovery is relevant to some degree, and whilst there are some core, widely acknowledged differences, a data-based look at the shape of each short-term rental OTA is a huge step towards understanding your short-term rental distribution. What does the average listing look like? (Who you’re competing with) and what does the average booking look like? (Who your guests would be). Read on for the importance of distribution strategy and OTA comparisons.
The Best Vacation Rental Listing Title & Description for 2021
The best vacation rental listing title & description can be hard to come by… Conrad O’Connell of Guest Hook shares some secrets to help you optimise your listings for the upcoming summer boom.
How to Drive Direct Bookings & How OTA Data Visibility Can Help
Zeevou gift us some top tips on driving more direct bookings, and how OTA performance data provides a useful benchmark for your direct booking strategy.
Why your new vacation rental listings need a rating ASAP
New vacation rental listings need a rating. Review scores and numbers on OTAs are said to be the second most critical factor in a guest’s decision-making (after photos) – and guests mean revenue! Read on for top tips from Thibault of Rental Scale-Up, on how to secure those all important early, positive reviews and why they’re so crucial.
Airbnb at IPO part III: How meaningful are Airbnb’s competitors?
Airbnb has positioned and acquitted itself as THE alternative to hotels. Synonymous though it is with vacation rentals, Airbnb faces competition from big budget companies. While the biggest threat to Airbnb’s revenue is a fall in reservations, the most likely driver of this scenario is competition. The strength of Airbnb’s competitors therefore carries big weight in the forthcoming Airbnb IPO.
OTA differences: Airbnb vs Vrbo vs Booking.com
No matter if you’re a guest, host or property manager, this guide to OTAs, will help you understand the differences between Airbnb and Vrbo and Booking.com. Which services do they offer? What are the costs? And crucially for hosts & property managers, how do the typical bookings on each platform differ?
How to turn your coronavirus cancellations around: domestic travel part 2
With current lockdowns and travel restrictions bringing short-term rental cancellations in excess of bookings across the world, property managers are…
Will COVID Catapult Google Past the OTAs?
Introduction Conventional wisdom – at least as espoused by OTA CEOs – is that economic shocks strengthen OTAs’ position. On…
How satisfied are US property managers with their OTAs?
In 2018, an estimated 75% of vacation rental reservations were made through third-party booking sites – up from just 35%…