Airbnb need Experiences to remain a successful core to their efforts, and not only to bolster revenue. A point of difference in its inevitable consumer competition with Vrbo and Booking.com, Experiences are a venture Airbnb is keen to highlight and validate ahead of its IPO. But just how significant are they?
Airbnb at IPO: Overview
By redefining traveler expectations and establishing a new type of lodging, Airbnb built the second most valuable travel company in the world in just a decade. As investors consider the Airbnb IPO, we analyse key questions facing the company. How will the Airbnb brand, hosts, guests, competitors & COVID impact its IPO?
Airbnb at IPO part IV: How well has Airbnb adapted from its sharing economy origins?
A hunger for innovation and growth has driven Airbnb since its inception. As the distance between Airbnb and its unique origins has grown, so has the hunger, and need, to find new unique offerings. The IPO provides a moment to revisit some of these initiatives, such as Airbnb Experiences, Airbnb Plus & mid-term stays.
Airbnb at IPO part III: How meaningful are Airbnb’s competitors?
Airbnb has positioned and acquitted itself as THE alternative to hotels. Synonymous though it is with vacation rentals, Airbnb faces competition from big budget companies. While the biggest threat to Airbnb’s revenue is a fall in reservations, the most likely driver of this scenario is competition. The strength of Airbnb’s competitors therefore carries big weight in the forthcoming Airbnb IPO.
Airbnb at IPO part II: How powerful & durable is the Airbnb brand?
Airbnb’s vision of ‘belonging anywhere’ has captured the imagination and custom of millions. With brand so critical in a travel industry dominated by Google, a question surrounding the Airbnb IPO is: just how powerful is the Airbnb brand? Moreover, can it retain and attract yet more consumers to continue to grow in the face of changing demand and competition?
Airbnb at IPO part I: Who are today’s Airbnb hosts and how loyal are they?
While the precise alchemy of Airbnb’s brand is a mystery, Airbnb’s supply and its host community is surely a huge ingredient. How hosts & their loyalty to Airbnb have changed are therefore crucial questions ahead of the Airbnb IPO.