By redefining traveler expectations and establishing a new type of lodging, Airbnb built the second most valuable travel company in the world in just a decade. As investors consider the Airbnb IPO, we analyse key questions facing the company. How will the Airbnb brand, hosts, guests, competitors & COVID impact its IPO?
hosts
Airbnb at IPO part II: How powerful & durable is the Airbnb brand?
Airbnb’s vision of ‘belonging anywhere’ has captured the imagination and custom of millions. With brand so critical in a travel industry dominated by Google, a question surrounding the Airbnb IPO is: just how powerful is the Airbnb brand? Moreover, can it retain and attract yet more consumers to continue to grow in the face of changing demand and competition?
Airbnb at IPO part I: Who are today’s Airbnb hosts and how loyal are they?
While the precise alchemy of Airbnb’s brand is a mystery, Airbnb’s supply and its host community is surely a huge ingredient. How hosts & their loyalty to Airbnb have changed are therefore crucial questions ahead of the Airbnb IPO.