The Coronavirus pandemic has hit the world hard, with travel one of the most affected industries. As such, Airbnb and its competitors have all been faced with an exceptionally tough climate, but have their performances suffered equally?
bookings
Airbnb at IPO part III: How meaningful are Airbnb’s competitors?
Airbnb has positioned and acquitted itself as THE alternative to hotels. Synonymous though it is with vacation rentals, Airbnb faces competition from big budget companies. While the biggest threat to Airbnb’s revenue is a fall in reservations, the most likely driver of this scenario is competition. The strength of Airbnb’s competitors therefore carries big weight in the forthcoming Airbnb IPO.
Airbnb at IPO part II: How powerful & durable is the Airbnb brand?
Airbnb’s vision of ‘belonging anywhere’ has captured the imagination and custom of millions. With brand so critical in a travel industry dominated by Google, a question surrounding the Airbnb IPO is: just how powerful is the Airbnb brand? Moreover, can it retain and attract yet more consumers to continue to grow in the face of changing demand and competition?
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