Airbnb is one of the most influential entities in the western vacation rental industry. Since the pandemic, its revenue numbers have rising year after year, amounting up to a whopping 2.9 billion USD. This reflects the companies opulence, as well as the trend of success in the industry as a whole.
This article dives into how Airbnb, Vrbo & Booking.com OTAs compare, and what it all means for vacation rental distribution.
OTA performance through the recovery is relevant to some degree, and whilst there are some core, widely acknowledged differences, a data-based look at the shape of each short-term rental OTA is a huge step towards understanding your short-term rental distribution. What does the average listing look like? (Who you’re competing with) and what does the average booking look like? (Who your guests would be). Read on for the importance of distribution strategy and OTA comparisons.
Higher reviews and ratings mean more visibility for your listing, higher booking rate and the ability to charge more per night. This is especially critical for short term rental property managers, whose business relies on achieving high occupancy at higher rates. Read on for tips on how to improve your Airbnb rating…
Choosing a vacation rental data platform can be overwhelming. We want to make it as easy as possible to understand the differences between Transparent and AirDNA alternatives and pick the best platform for you, even if it’s not us. Here is a handy feature comparison to help you compare Transparent, AirDNA and in-platform data tool alternatives.
Airbnb need Experiences to remain a successful core to their efforts, and not only to bolster revenue. A point of difference in its inevitable consumer competition with Vrbo and Booking.com, Experiences are a venture Airbnb is keen to highlight and validate ahead of its IPO. But just how significant are they?
A hunger for innovation and growth has driven Airbnb since its inception. As the distance between Airbnb and its unique origins has grown, so has the hunger, and need, to find new unique offerings. The IPO provides a moment to revisit some of these initiatives, such as Airbnb Experiences, Airbnb Plus & mid-term stays.
Airbnb has positioned and acquitted itself as THE alternative to hotels. Synonymous though it is with vacation rentals, Airbnb faces competition from big budget companies. While the biggest threat to Airbnb’s revenue is a fall in reservations, the most likely driver of this scenario is competition. The strength of Airbnb’s competitors therefore carries big weight in the forthcoming Airbnb IPO.
Airbnb’s vision of ‘belonging anywhere’ has captured the imagination and custom of millions. With brand so critical in a travel industry dominated by Google, a question surrounding the Airbnb IPO is: just how powerful is the Airbnb brand? Moreover, can it retain and attract yet more consumers to continue to grow in the face of changing demand and competition?