By redefining traveler expectations and establishing a new type of lodging, Airbnb built the second most valuable travel company in the world in just a decade. As investors consider the Airbnb IPO, we analyse key questions facing the company. How will the Airbnb brand, hosts, guests, competitors & COVID impact its IPO?
A hunger for innovation and growth has driven Airbnb since its inception. As the distance between Airbnb and its unique origins has grown, so has the hunger, and need, to find new unique offerings. The IPO provides a moment to revisit some of these initiatives, such as Airbnb Experiences, Airbnb Plus & mid-term stays.
Airbnb has positioned and acquitted itself as THE alternative to hotels. Synonymous though it is with vacation rentals, Airbnb faces competition from big budget companies. While the biggest threat to Airbnb’s revenue is a fall in reservations, the most likely driver of this scenario is competition. The strength of Airbnb’s competitors therefore carries big weight in the forthcoming Airbnb IPO.
Airbnb’s vision of ‘belonging anywhere’ has captured the imagination and custom of millions. With brand so critical in a travel industry dominated by Google, a question surrounding the Airbnb IPO is: just how powerful is the Airbnb brand? Moreover, can it retain and attract yet more consumers to continue to grow in the face of changing demand and competition?