Airbnb need Experiences to remain a successful core to their efforts, and not only to bolster revenue. A point of difference in its inevitable consumer competition with Vrbo and Booking.com, Experiences are a venture Airbnb is keen to highlight and validate ahead of its IPO. But just how significant are they?
A hunger for innovation and growth has driven Airbnb since its inception. As the distance between Airbnb and its unique origins has grown, so has the hunger, and need, to find new unique offerings. The IPO provides a moment to revisit some of these initiatives, such as Airbnb Experiences, Airbnb Plus & mid-term stays.