Short-term rental performance across France & French Territories

The article unpicks short-term rental performance across France & French Territories against 2019, diving into the short-term rental data through a series of maps & charts on:

First, we look at French national maps to understand how July occupancy compares to 2019 across different regions, before looking at RevPAR for that same period.

Subsequently, we look at the departments of France, evaluating mainland France as well as its territories. ADR is our first analysis – a look at its evolution this year vs. 2019. Finally we take a look at the weeks to come in 2022; how is occupancy on the books fairing compared to pre-pandemic?

Short-term rental performance across France

In our first stop of our whistle-stop tour of France and its territories, we consider the regions of mainland France. Read on in this section for July occupancy and revenue performance.

July occupancy across regions in France

Below is a chloropleth map illustrating the difference in July occupancy to 2019. Areas highlighted in dark blue are experiencing less occupancy than in July 2019, while those short-term rentals in bright green areas are more occupied than they were in July 3 years ago.

As you can see, Ile-de-France is enjoying the highest July occupancy with respect to pre-pandemic. Provence-Alpes-Côte d’Azur also registered YoY occupancy growth over +10%. Indeed, of the 22 regions, only Lorraine, Champagne-Ardenne, Bretagne, Auvergne and Rhône-Alpes (23%) were less occupied than 2019.

In fact, in absolute terms, Nord-Pas de Calais, Alsace and Ile-de-France had the highest occupancy levels in July (67.2%, 66.8% and 66% respectively). So, occupancy is mostly up on pre-pandemic levels, but what does this mean for revenues?

July RevPAR across regions in France

RevPAR (revenue per available rental) is the amount of revenue generated for every available night in a short-term rental. In other words, if you have 10 nights available at 100€ each, and 5 of them become booked, your RevPAR would be 50€. Again, in the below map those bright green areas represent the highest RevPAR growth from 2019 to 2022.

The key talking point here, is that all regions recorded higher RevPAR in July 2022 than in July 2019: even in regions with lower occupancy. So, if occupancy is down but revenue is up, what could be the cause of this? Yes, the other part of that equation is ADR (average daily rate), so that is what we will explore next.

Short-term rental performance across France & French Territories

For the following analyses we switch our attention to France as a whole, this time within the context of its other departments. Read on for revenue, ADR and 2022 occupancy on the books for France, French Guiana, French Polynesia, Guadeloupe, Martinique, New, Caledonia, Reunion and St. Martin.

RevPAR growth across French Departments

Similarly to above, we now look at RevPAR for mainland France and other departments.

Again we see positive growth across the board - the average July RevPAR change over 2019 was 40%. French Polynesia sees the biggest gains - now up to 156€ per available short-term rental night. Absolute revenue is of course highest in France, followed by Guadaloupe, Martinique and St.Martin. New Caledonia meanwhile takes the lowest amount of revenue and has seen least growth.

Average daily rate evolution

Secondly for the territories we look at ADR. The following short-term rental data allows us to see how pricing has evolved across departments this year, with respect to 2019.

Critically, and once again, we see positive growth across all of our areas. For instance, 2022 prices for short-term rentals in mainland France are up 13% on 2019 on average so far. This brings the average price for a 2 bedroom rental to 128€ this year.

The largest gains were in St.Martin and French Guiana, where rates have increased 37% on average, followed by French Polynesia (29%). These increases explain the gains seen in revenue across all departments and the regions of France as we saw earlier.

Occupancy on the books outlook

Finally, we look forwards. In our last chart you can see how occupancy is currently stacked up for our territories over the remaining weeks of 2022. The occupancy is weekly, with the dates on the x axis representing the Wednesday of the week in question.

Occupancy relative to 2019 is undoubtedly booming in French Polynesia, which will have paid into its RevPAR achievements above. St.Martin and French Guiana are the only departments to register any negative growth in weekly on the books occupancy, and neither are sustained through the remaining weeks. Our remaining 6 territories are enjoying consistent increases in booked occupancy over 2019. for the The week commencing October 31st is the main peak across all departments so far. Christmas and New Year's Eve weeks have been slower to pick up.

Short-term rental performance across France & French Territories

Ultimately, the short-term rental data analysis of France above concludes that:

  • July occupancy and revenue is largely in excess of 2019 across France
  • July RevPAR and ADR are also up across all of our French departments
  • On the books occupancy for the rest of 2022 is up on 2019 levels across French departments

As I'm sure you can agree, these findings are hugely positive for France and its territories, especially in the face of drought and fires. A big improvement on last year's study! If you wish to explore what else you can discover through short-term rental data, and how it can revolutionize your business, click below!

Are you attending IFTM Top Resa? Be sure to look out for Emilio and Tom from our team there. You can book a chat with them here.

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