Transparent have created a report to analyze the DMO website performance for all state-level US DMOs and tourism organisations. Using a combination of SimilarWeb website data and Transparent data analysis, we bring DMOs the ability to understand their traffic and more, in the context of their competition.
See a selection of insights & download the full report here.
Is my vacation rental listing underpriced? The devil in the details
A property manager in Colorado recently got a new view into their market. Their 3 bedroom home was consistently booked and earned enough to cover its expenses – by most measures a success story! Yet when looking at the full picture, how successful? Like so many other property managers, they started to wonder “is my vacation rental listing underpriced?”
Utilising internal reservations data & market data to optimize property manager performance
As a revenue or property manager, how do you improve performance? The first step is internal reservations data & market data, which allow you to project, set targets, track progress & identify key adjustments. We look at types of vacation rental data, applications & resources including Transparent tools.
Vacation rental distribution: How Airbnb, Vrbo & Booking.com OTAs compare
This article dives into how Airbnb, Vrbo & Booking.com OTAs compare, and what it all means for vacation rental distribution.
OTA performance through the recovery is relevant to some degree, and whilst there are some core, widely acknowledged differences, a data-based look at the shape of each short-term rental OTA is a huge step towards understanding your short-term rental distribution. What does the average listing look like? (Who you’re competing with) and what does the average booking look like? (Who your guests would be). Read on for the importance of distribution strategy and OTA comparisons.
From Full Vacation Rental Occupancy to Full Vacation Rental Profit
It’s key to strike a balance between vacation rental occupancy and rate in order to maximize revenue: In this article, VacayMyWay shows us more effective ways to track and measure performance than looking purely at occupancy, and provides some top tips for balancing occupancy with ADR.
Why should you list your vacation rentals on Google?
Maximising visibility has always been a key to boosting occupancy, but in the face of the pandemic, diversifying your distribution is more important than ever. So why and how should you list your vacation rentals on google of all places? With the help of Avantio, learn about Google Travel, the benefits of listing on Google and how to get started, right here.
European Travel Will Not Fully Recover Until 2024
Despite a major recovery this summer, European travel volumes are still behind the pre-pandemic days, which are not expected to be surpassed until 2024. The most recent edition of the ‘European Tourism Trends & Prospects’ quarterly report from the European Travel Commission (ETC) continues to monitor COVID-19 impact on the sector, examining how travel is rebounding amid the current wave of infections and ongoing vaccination programmes.
DMOs & data: how tourism organizations should approach short-term rental analysis
Vacation rentals represent a significant sector of accommodation in every market worldwide. So how do you understand their impact, demand, revenue and growth? Data. In this article we dive into DMOs & data: how tourism organizations should approach short-term rental analysis to answer their questions & strategise effectively for their whole market.
Vacation rental supply evolution in top cities & the impact of regulations
Vacation rentals are primed for another golden age, and supply can tell the story. We take a look at the vacation rental supply evolution we’ve tracked in top cities from January 2019 to November 2021, including the pandemic. We also analyse the impact of regulations on inventory in those cities under most regulatory pressure.
Latin American Vacation Rental Survey 2021: optimize for 2022
The Transparent survey is back: get your hands on the Latin American Vacation Rental Survey 2021! We ask LatAm property managers all the important questions to bring you the analysis and insights you need to optimize your strategy for 2022.
How an Airbnb Cleaning Checklist Can Save You Time & Money as a Host
Just as a grocery list can help make your weekly shopping trip more efficient, having a checklist for cleaning vacation rentals can save you time and money. As a host, you can create a custom checklist unique to your property so you get a consistent clean every time. Learn the top to-dos to include on your Airbnb cleaning checklist with TurnoverBnb and how lists can help you increase your revenue.