In Q1, our tracked continents registered positive vacation rental reservations with respect to pre-covid levels for the first time. The headline: short-term rental demand has exceeded pre-pandemic levels. We wipe the slate clean to look at demand trends facing vacation rental property managers in 2022. To mark this moment, we have launched a brand new vacation rental data tracker. It’s a free resource, where you can explore more of the insights below.
As vacation rental supply & demand continue to burgeon, traditional hospitality businesses & their competitive understanding have had to evolve; as have the operations that support them. Hotels & short-term rentals, along with hospitality data provision, are converging.
Why should you be looking cross-sector, and how will data convergence help you?
Vacation rental data shows unprecedented demand sweeping the sector. Questions resurface about how standardized the rental experience is. How do they compare with hotels for example, and how often your trip is managed by a professional property manager? So how professionalized are short-term rentals? Read on for a deep dive into the professionalization of short-term rentals across world regions and cities, and the the overall trends since 2018.
This article dives into how Airbnb, Vrbo & Booking.com OTAs compare, and what it all means for vacation rental distribution.
OTA performance through the recovery is relevant to some degree, and whilst there are some core, widely acknowledged differences, a data-based look at the shape of each short-term rental OTA is a huge step towards understanding your short-term rental distribution. What does the average listing look like? (Who you’re competing with) and what does the average booking look like? (Who your guests would be). Read on for the importance of distribution strategy and OTA comparisons.
Vacation rentals represent a significant sector of accommodation in every market worldwide. So how do you understand their impact, demand, revenue and growth? Data. In this article we dive into DMOs & data: how tourism organizations should approach short-term rental analysis to answer their questions & strategise effectively for their whole market.
Over the past 3 years, growth in vacation rental rooms has been equivalent to all the existing hotel rooms in Italy, France, Spain & Germany combined. Now, as travel trends mould to post-pandemic reality and vacation rentals appear primed for even greater growth, we’ve built a ‘Vacation Rental Map of the World’. The report takes you through current industry trends, including supply, rates, occupancy & professionalisation.