DMOs

Is your US DMO website performing well?

Transparent have created a report to analyze the DMO website performance for all state-level US DMOs and tourism organisations. Using a combination of SimilarWeb website data and Transparent data analysis, we bring DMOs the ability to understand their traffic and more, in the context of their competition.
See a selection of insights & download the full report here.

Data

Vacation rental distribution: How Airbnb, Vrbo & Booking.com OTAs compare

This article dives into how Airbnb, Vrbo & Booking.com OTAs compare, and what it all means for vacation rental distribution.
OTA performance through the recovery is relevant to some degree, and whilst there are some core, widely acknowledged differences, a data-based look at the shape of each short-term rental OTA is a huge step towards understanding your short-term rental distribution. What does the average listing look like? (Who you’re competing with) and what does the average booking look like? (Who your guests would be). Read on for the importance of distribution strategy and OTA comparisons.

Data

European Travel Will Not Fully Recover Until 2024

Despite a major recovery this summer, European travel volumes are still behind the pre-pandemic days, which are not expected to be surpassed until 2024. The most recent edition of the ‘European Tourism Trends & Prospects’ quarterly report from the European Travel Commission (ETC) continues to monitor COVID-19 impact on the sector, examining how travel is rebounding amid the current wave of infections and ongoing vaccination programmes.