Increase short-term rental bookings: Global trends
We have provided data on the trends in rental occupancy rates as well as guests returning to short-term rentals across multiple markets, including the up-and-coming Greek islands.
As of October 2022, Greece showed a 39% increase in occupancy compared to the same period in 2019, Portugal saw a 35% increase with Croatia a 6% increase.
These growths show a promising occupancy rate with more guests returning to short-term rentals globally. Moreover, we see a particular boom in Greek short-term rental demand relative to comparable destinations, and have looked in their direction to understand property management trends amongst the uptick.
Here’s what we found.
(Continue reading below or download the greek transcription of the full webinar)
Hostify, a leading property management software company, found 3 clear trending topics:
- Investment in short-term rental technology stacks
- Behaviour of visitors and booking windows
- Direct booking popularity
Investment in technology: Reducing risk
“Investment in PMS, various RMS, self-monitoring, passport and background checks, insurance and protection are all ways to provide services to your customers without needing to meet them face-to-face.” – Joan, Hostify
Over the years, property managers across the globe have been looking to ease their operations through the implementation of new technology. Although not a direct correlation, the Covid pandemic accelerated the adoption of these new processes.
Technology is the future for short-term rentals: it will help ease your operations, reduce risky reservations and increase bookings from your target audience.
Shifts in visitor behaviour can equal an increase short-term rental bookings
“Working remotely has become more available and more popular.” – Joan, Hostify.
As workers explore new digital-nomad freedoms, new markets are experiencing new demand, including the Greek Islands. Behaviours are changing: digital nomads are looking to stay longer than the typical short-term rental visitor.
Last-minute bookings have also increased in popularity. This is most likely due to the high levels of cancellations that occurred throughout the pandemic.
Repeat guests are also a key demand stream that are particularly excellent for risk reduction. The % of guests returning varies hugely across markets and stock types, but why not segment guests with a favourable stay and retarget them with incentives to return?
Market your property well to be at the forefront of related guest searches. You can increase your bookings by targeting these areas as long as you’re providing what you say you are. Don’t shortfall expectations. Be careful to market your property with accuracy so you don’t impact your reputation.
Direct bookings and their increase in popularity
Direct bookings have been taking the industry by storm.
It’s clear that guests are wanting to book direct. This is golden for you, as guests are seeking direct booking websites in favour of OTAs, due to the better prices property managers can offer.
According to Transparent’s survey data, property managers secured 27% of their reservations through direct channels in 2021 (vs. 19% in 2019) and expected this to rise to 31% in 2022. These numbers will be refreshed with the current survey expected in Jan 2023.
With the right technology, you can:
- increase your direct bookings
- reduce the risk of parties with noise monitoring solutions.
- retarget to secure repeat bookings from reliable, known guests.
3 quick wins to increasing your bookings
“You can’t imagine how many partners we’ve come across who want to have more bookings and generate more revenue, but have very limited calendars.” Javier, Holidu.
Holidu, the popular booking platform for short-term rentals, opened up about what successful property managers in the Greek market were doing to increase their bookings and revenue and how others around the world can do the same
- Open and flexible calendars – Be flexible with your lengths of stay, be open to bookings made in advance (6 months to a year) and don’t be too restrictive with your check-in times
- Top-quality listings with reviews in various languages – Not all guests speak the same language, so have reviews from guests around the world. Keep your listing images up to date and an accurate representation of the amenities you provide
- Competitive pricing – Use dynamic pricing and revenue management solutions to stay competitive and within the market benchmarks. With demand rising across all global regions, capitalising on this demand, and setting your operation up to do so safely is important.
Below the pricing trends indicate the equal importance of being aware of rates and other trends in different segments of your market to ensure that you don’t get left behind.
Reducing your risk
“The idea of a risk management system is not to wait until you have an issue to act on it, it’s to be proactive and ensure that you can focus on your day-to-day operations, rather than fearing the unknown.” Caroline, Minut.
Respect your community, know who is staying in your properties and monitor the stay with sensors and automatic guest communications when levels get too high.
Explore lower-risk demand types such as repeat bookings!
In growing and developing markets, technology will be your friend in convincing landlords you will protect their investments and assets through full transparency and the risk management measures you’re putting in place.
Ready to Know Your Guest and implement your risk management strategy, speak to our experts today or catch the full webinar on how to increase your bookings and revenue whilst reducing risk by signing up here.