After researching short-term rental occupancy on the books and advertised daily rates for these holiday periods, we find that overall, both STR occupancy and rates during Christmas and New Year’s Eve are surpassing pre-pandemic levels in most key markets.
We have run analysis on winter short-term rental occupancy on the books (OOTB) and average daily rates (ADR) in some of the most prolific ski markets around the globe: Chamonix-Mont-Blanc, France; Saint Anton am Arlberg, Austria; South Lake Tahoe, California; Vail, Colorado; Whistler, Canada; and Zermatt, Switzerland.
Last minute vacation rental bookings add operational stress and are of course by their nature priced differently. Consequently, they are worth tracking & maximizing in terms of their value. In this article we discuss the significance of last minute bookings in different markets, plus their value and challenges relative to other bookings.
We go one step further by publishing our forward looking, on the books occupancy. Guess what – Summer 2022 vacation rental data shows unprecedented demand. See the growth across world regions and European destinations in this article. Explore a real-life example of the importance of this visibility to short-term rental property managers.
For property managers, one of the most challenging dimensions of short-term rental pricing strategy is events. One-off events are especially difficult to handle, with property managers blind as to the levels of demand that can be expected without historical data & how to build strategy optimally. Forward-looking data can demystify the picture, so, let’s explore the impact of the 2022 Champions League final on Paris short-term rentals: What’s the change in pricing & occupancy?
How do you choose the right price for your short-term rental? We talk seriously about setting optimal variable rates. In reality that ‘right price’ will look different on a different platform or date. This is the fundamental principle of dynamic pricing.
Setting optimal variable rates is crucial to a vacation rental property manager’s bottom line. And, while there’s data to inform and automated pricing tools to implement these rates, it pays to understand the principles. So why not read on?!
As vacation rental supply & demand continue to burgeon, traditional hospitality businesses & their competitive understanding have had to evolve; as have the operations that support them. Hotels & short-term rentals, along with hospitality data provision, are converging.
Why should you be looking cross-sector, and how will data convergence help you?