With the hospitality industry still riding the wave of uncertainty through the COVID-19 pandemic and all its ramifications, Transparent & Amadeus have taken a minute to understand the demand outlook in hotels and vacation rentals across the globe.
Airbnb need Experiences to remain a successful core to their efforts, and not only to bolster revenue. A point of difference in its inevitable consumer competition with Vrbo and Booking.com, Experiences are a venture Airbnb is keen to highlight and validate ahead of its IPO. But just how significant are they?
By redefining traveler expectations and establishing a new type of lodging, Airbnb built the second most valuable travel company in the world in just a decade. As investors consider the Airbnb IPO, we analyse key questions facing the company. How will the Airbnb brand, hosts, guests, competitors & COVID impact its IPO?
Location intelligence has become a growing necessity & is especially relevant to the hospitality industry’s most fragmented segment. Anyone in vacation rentals looking to expand to a new market, acquire property, evaluate prices, understand demand by area or simply better track competition & market shares, it is crucial.
A hunger for innovation and growth has driven Airbnb since its inception. As the distance between Airbnb and its unique origins has grown, so has the hunger, and need, to find new unique offerings. The IPO provides a moment to revisit some of these initiatives, such as Airbnb Experiences, Airbnb Plus & mid-term stays.
Airbnb has positioned and acquitted itself as THE alternative to hotels. Synonymous though it is with vacation rentals, Airbnb faces competition from big budget companies. While the biggest threat to Airbnb’s revenue is a fall in reservations, the most likely driver of this scenario is competition. The strength of Airbnb’s competitors therefore carries big weight in the forthcoming Airbnb IPO.
Airbnb’s vision of ‘belonging anywhere’ has captured the imagination and custom of millions. With brand so critical in a travel industry dominated by Google, a question surrounding the Airbnb IPO is: just how powerful is the Airbnb brand? Moreover, can it retain and attract yet more consumers to continue to grow in the face of changing demand and competition?
Transparent’s vacation rental data empowers the industry and beyond. Our Smart Rental Pro dashboard boosts property manager rates and revenue up to 25% with data insights to optimize strategy.
Now our free Smart Rental account brings the power of our data to everyone. Try it at seetransparent.com/dashboard
No matter if you’re a guest, host or property manager, this guide to OTAs, will help you understand the differences between Airbnb and Vrbo and Booking.com. Which services do they offer? What are the costs? And crucially for hosts & property managers, how do the typical bookings on each platform differ?