A hunger for innovation and growth has driven Airbnb since its inception. As the distance between Airbnb and its unique origins has grown, so has the hunger, and need, to find new unique offerings. The IPO provides a moment to revisit some of these initiatives, such as Airbnb Experiences, Airbnb Plus & mid-term stays.
General Interest
Airbnb at IPO part III: How meaningful are Airbnb’s competitors?
Airbnb has positioned and acquitted itself as THE alternative to hotels. Synonymous though it is with vacation rentals, Airbnb faces competition from big budget companies. While the biggest threat to Airbnb’s revenue is a fall in reservations, the most likely driver of this scenario is competition. The strength of Airbnb’s competitors therefore carries big weight in the forthcoming Airbnb IPO.
Airbnb at IPO part II: How powerful & durable is the Airbnb brand?
Airbnb’s vision of ‘belonging anywhere’ has captured the imagination and custom of millions. With brand so critical in a travel industry dominated by Google, a question surrounding the Airbnb IPO is: just how powerful is the Airbnb brand? Moreover, can it retain and attract yet more consumers to continue to grow in the face of changing demand and competition?
Airbnb at IPO part I: Who are today’s Airbnb hosts and how loyal are they?
While the precise alchemy of Airbnb’s brand is a mystery, Airbnb’s supply and its host community is surely a huge ingredient. How hosts & their loyalty to Airbnb have changed are therefore crucial questions ahead of the Airbnb IPO.
Italy vacation rentals: the impact & the recovery
Italy was the first European nation to feel the full force of COVID-19. Now, we analyse the damage & understand how demand is recovering for vacation rental property managers.
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