Data

Driving Decisions with Spatial Analysis: Vacation Rentals

Transparent shares the most comprehensive and granular short-term rental database in the industry and, through public and proprietary data, can build unparalleled visibility of various supply and demand trends. RevPAR (revenue generated per room) in given zip codes, who is visiting, what the competitive landscape looks like, ratings, how prices or occupancy are trending – to name a few – can guide your decision-making and fuel improved returns. When combined with geospatial analysis, this data tells a whole new story.

Data

5 ways DMOs use destination data to optimize strategy & performance

Destination data encompasses visitor demographics, demand patterns, economic impacts & supply trends– all the while driving partnerships and sustainability. Today we explore 5 ways DMOs enhance their analytical capabilities to stay relevant. Alongside, we include real-life success stories to elucidate how destination data is being used to magnify and reinforce a destination’s full potential.